Varun Bahl x Indya Luxe

Content Bank -

Laidback luxury / sensuality 

Affordable luxury

Quiet Luxury

Transitional & transcendental

Understated yet surreal

Subtle, sublime, simplicity, soft

Spirited

Majestic, Painterly, Dainty, Intricate

Dreamy, uplifting tones

Redefined femininity

Young, fresh, carefree, easy, fluid, billowing? relaxed, free-spirited fits

Colours - pinks, pastels, hot pink, red, magenta, yellow, mustard - mix of tone-on-tone + contrast

Silhouettes - pre-stitched saree sets, lehenga sets - feminine, flowy, traditional + contemporary

Fabrics - silk, chanderi, chiffon, georgette

Prints, Embellishments - signature floral motifs, tonal floral prints, lace trims, hand embroidered zari & resham, bead and sequin embellishments

USP - affordable designer wear, limited edition capsule, transitional collection, daytime weddings, onset of the wedding season, understated, quiet luxury


COLLECTION NOTE - FOR PR

Indya Luxe joins forces with Varun Bahl to present the first designer collaboration of its kind to set the tone for a new season of weddings and celebrations galore.

Varun Bahl’s signature sartorial realm of painterly florals is reimagined and translated onto Indya Luxe’s contemporary aesthetic to make for an exclusive limited edition capsule. At the heart of the collection is a sublime colour palette ranging from pristine pastels and ivories to bold pinks, bright yellows and regal reds—ideal for transitioning from dreamy daytime weddings to spirited sundowner soirées. Lush blooming motifs accented by intricate zari and resham hand embroidery, dainty beads and delicate sequins are introduced on lavish lehengas and sensuous pre-stitched sarees in weightless silks, satins, chanderis, chiffons and georgettes—embodying femininity in its simplest form.

’Tis time to indulge in the renewed desire to celebrate this season with the understated yet surreal opulence of Varun Bahl x Indya Luxe.

Price Range: ₹12,000 - 16,000

The collection launches on 4th August 2023 online on www.luxe.houseofindya.com and in exclusive Indya outlets.

Written for https://luxe.houseofindya.com/